Warrior Lacrosse
"Manchine" Campaign

When you wear Warrior gear, it makes you part man, part machine...Manchine.

In short, you become one of the most badass players on the lacrosse field. Soon after the campaign ran, players started calling each other Manchine. Fans cheered it from the sidelines. And at the 2011 MLL finals, the announcer shouted “MAAANCHINE” after a Warrior sponsored player scored a goal. From broadcast to the covers of major lacrosse publications, the Manchine campaign continued to resonate with young players, making Warrior Lacrosse a brand worth talking about.